Vision, Mission & Strategy

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Vision, Mission & Strategy

In the challenging and competitive edible oil environment, our business is driven by a strong commitment to provide quality product and services and to operate with the highest standards of ethics and integrity.


To be a profitable provider of high-quality edible oil products (with focus on Sesame Oil) and solutions that creates strategic value for our customers and partners along with a rewarding work place for our employees.


Deliver high quality edible oil products and compelling service ensuring that our customers and partners view us as a long term and reliable partner.


Our Strategy has always been to identify difficult-to-operate niche domains and continue to excel in those spheres. Today we have more scale, knowledge, local presence and partners as compared to our peers in the industry.

Focusing on different untapped geographies has been one of our basic strategies to grow smartly in a short span of time.

Priority now is to simplify the operating model, focus more on marketing ‘Health First Sesame Oil’ and create a global business with an approach as our brand tagline “Swasth Raho Mast Raho”.

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